Customer feedback is critical for improving your business and improving customer loyalty. Too many organizations assume that they are providing a good customer experience because they’re hearing only occasional complaints. It’s dangerous to rely on customers to bring problems to you instead of proactively confirming that all is well. For every customer that complains, 26 leave your business and never come back. Most people avoid conflict, so give your customers an easy way to tell you how they feel with the ServiceGuru kiosk.